The recent slowdown in Europe has compelled Tata Motors to re-think its sales strategy for Jaguar and Land Rover. Tata Motors, India’s leading car maker and the proud manufactures of Tata Nano, is geared up to establish an assembly unit in China. As per media reports, the firm is searching for a partner to set up Jaguar and Land Rover’s Assembly unit in China. As per sources the management at Tata Motors would come up with an official statement soon.
Tata Motors is riding high on the success of Tata Nano 2012, which attracted an overwhelming response after its release. Tata Motors also recorded a net profit of Rs 34.06 billion in the last quarter of 2011, thanks to healthy sales growth in Jaguar and Land Rover. Jaguar XF, XJ, XK, and XKR are available in India Ever since its acquisition from Ford Motors in 2008, Jaguar and Land Rover brands have been the core of to Tata Motors’s Global strategy. China has been one of the fastest growing auto markets in the world and establishing an assembly unit is sure to enhance Jaguar and Land Rover’s prospects in China’s auto market. The move is likely to aid them in selling Jaguar and Land Rover at competitive rates and therefore increase its demand in China.
On the domestic front, the leading auto maker has made a positive start this year. The launch of Tata Nano 2012 has been welcomed with cheer by customers all across India. Tata Nano Price in India starts from Rs. 1.27 lacs and goes upto 1.97 lacs for the top end model. Media reports indicate that Tata Motors is also trying to enhance its British luxury brands, Jaguar and Land Rover, by adding fresh technologies. The new assembly plant in China is likely to give Tata Motors a double advantage by reducing its production costs. Buoyed by remarkable sales and profit numbers, Tata Motors is expecting to come up with a much better performance this year.