MUMBAI: The much awaited Tata Nano, the world's cheapest car, will be seen on Indian roads by the end of July. The cars will be delivered to the respective owners during the last week of this month. The company has already started delivering the cars to dealers across the country. It is learnt that the chariman of the company, Tata Motors, will hand over the keys of car to the first Tata Nano customer.
It may be recalled that the booking for the cars was commenced on April this year. Over two lakh people booked the car. The company told to deliver one lakh cars to the customers by the end of 2010. Meanwhile, the rest of the customers, who booked the car, has the option to retain the booking and promised to give a high interest on their booking amount with effect from July 2009. According to Tata Motor spokesperson, as many as 55,021 customers have consciously agreed to accept the delivery of the cars after the first batch delivery.
Tata Motors had offered the one-lakh pricing for the Nano only to the first one-lakh customers. Among the three variants of the Nano car, the base version accounted for 20% of the bookings, followed by the CX variant at 30% and the remaining 50% for the top-end LX variant.
Tata Motors has recently launched Jaguar XK in India. In between Maruti Suzuki has launched its Maruti Grand Vitara in the car market. On the other hand, Fiat already rolled out its Fiat Grand Punto. These new launches made the competition stiffer.
