Wednesday, May 13, 2009

Tata Magic


In June 2007 Tata Motors launched the passenger variant of the Ace, named Magic and also India's first Maxivan - The Tata Winger, on a new platform. The company's objective is "to change the way an average Indian travels" Tata Motors' two new vehicles Magic and Winger will try to serve to the two ends of the light commercial passenger segment.

Tata Motors has always been at the forefront with its commitment to offer transportation solutions, which will change the way India travels. The Magic and the Winger are our latest initiatives in that direction and more will follow, “Quoted P. M. Telang, executive director of Tata Motors commercial vehicle business unit. The Magic is the passenger version of the Ace mini-truck; the new Magic features an all-steel cabin. It offers a flexible seating capacity of 4-7 passengers with adequate legroom.

It is powered by 16 bhp (12 kW), 700 cc water-cooled diesel engine, the Magic offers high fuel efficiency and very low maintenance. The 12-inch tyres provide higher ground clearance, and the rigid front axle is designed to handle tough roads. The Magic's turning radius of 4.3 meters (14.1 ft) is quick and light enough to navigate the bylanes and traffic of India's crowded cities. The Magic has a clearly visible instrument cluster, utility tray and a digital clock in the dashboard and also a provision for fitting a radio. According to Tata Motors the Magic is an initiative to offer safe, comfortable and four-wheeler public transport. The Magic meets BS-III emission norms and has been developed for use in any market — be it urban, semi-urban or rural. It is backed by a 36,000 km/12-month warranty.
Tata Motors' two new vehicles, Magic and Winger, are expected to cater to the two ends of the taxi segment. The Winger, which is a sturdier and more refined product, will attempt to wrestle market share in the Staff (ITES/ BPO employees) transportation segments, Hotel & Inter-urban Tourist segments, Airport drop & pickup etc.

Both the Magic and the Winger are being launched nation-wide, starting with Maharashtra and Gujarat, after which availability will be extended to other parts of the country in a phased manner.
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Saturday, May 9, 2009

Tata Indica


The Tata Indica is a hatchback automobile range manufactured by Tata Motors of India. The models are also exported to Europe, Africa and other countries from late 2004. It is the first passenger car vehicle from Tata Motors. Tata Indica is also considered India's first indigenously developed passenger car.
Indica enjoys its position as the first car ever designed and developed in India. Within two years since its launch Indica became the number one car in its segment.

Indica faced consistent competition from Santro and Matiz as all of them were launched around the same time. But stood ahead due to the economy and value for money it yielded.
Contrary to popular belief, the car was not designed entirely in India. The outer body styling was done by an Italian design house called I.DE.A Institute, under contract from Tata Motors, with heavy interaction with Tata's in-house design team. The engine, however, was indigenous.

The Indica prompted many complaints from early purchasers, who claimed that the car did not deliver horsepower and gas mileage as promised.[citation needed] In response to the customer complaints, Tata Motors greatly re-engineered the internals of the car and launched it as Indica V2 (version 2), which solved most of the complaints and emerged as one of the most sought after cars in the Indian automobile industry. Later, it was again updated, now marketed as the "Refreshingly New Indica V2". This was followed by the next variant of Indica, in early 2008, called the Indica V2 Xeta Petrol.

Primarily introduced with 1.4L petrol and diesel engines, Tata motors introduced a turbocharged diesel engine in October 2005; a 1.2L petrol engine in November 2006 and a DiCOR (Direct Injection Common Rail) diesel version of Indica V2 were launched in January 2008.

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Tata Safari



Tata Safari takes pride of being the first SUV in India .
The Tata Safari is one of the first SUV in India. It is produced by Tata Motors .Safari is the first SUV to be designed, developed and manufactured entirely in India. The Safari is said to deliver almost the same power and torque as the Mitsubishi Pajero, but available at almost half of the Pajero's price, though it is not confirmed.



Tata Safari was first released in 1998 with a 1.9 litre Diesel engine.
It was modified extensively in the year 2005 with a 3 litre DiCOR engine with improved interiors and exteriors. Same year a new variant of Safari launched with 2 litre Petrol engine.
Looking wise it is still one of the most beautiful SUV on Indian roads, but critics has given it their thumb down for the high maintenance and other issues like power and handling. Its engine is considered as underpowered and sluggish and noisy by some reviewers. But there are many Safari fans who completely disagree with that and confirms their affection towards it. For them driving a safari is totally unique and enjoyable experience and they are delighted to be Safari owners
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Friday, May 1, 2009

TATA NANO IN INDIA

Tata NanoImage by bbjee via Flickr
Its all the old story what happened in Singur,West Bengal And how the Nano Facility Moved to Gujarat.The Best thing is nano is out.And its always better late than never.nano has already found its place in Guiness book of world as the cheapest car in the world.hats off to Tata Nano has all of the above plus a larger body, bigger 3-cylinder engine, anti-lock braking system (ABS) and meets European crash standards and emission norms. The base model will have fixed seats, except for the driver's, which will be adjustable,[clarification needed] while the deluxe and luxury models will get air conditioning and body coloured bumpers. The Tata Nano is a rear-engined, four-passenger city car built by Tata Motors, aimed primarily at the Indian market. It was first presented at the 9th annual Auto Expo on 10 January 2008, at Pragati Maidan in New Delhi, India. Tata Motors commercially launched Nano on March 23, 2009, with bookings from April 9 to April 25.The sales of the car will begin in July 2009, with a starting price of Rs 115,000 (rupees), cheaper than the Maruti 800, its main competitor and next cheapest Indian car priced at 184,641 Rupees. Tata had sought to produce the least expensive production car in the world aiming for a starting price of Rs.100,000 (approximately US$2,000 in March 2009) TATA team to make this happen.
It has been a major development for the Indian Industry that the Tata Nano project has moved to Sanand in Gujrat. Sanand is a place around 30 kilometers from Ahmedabad. The earlier site was Singur in Bengal but the Tata’s had to move out due to agitation by farmers.
The site is located within 2,200 acres of the Anand Agriculture University Campus. The Tata project has been given 1,000 acres of land for the project. The plant which will be initially built with a capacity of 2,50,000 units can be expanded to 5,00,000 units in the future.
The project is expected to generate nearly 10,000 direct and indirect jobs for the people of Gujrat.
Although the first Nano will not be rolled out of this plant but it is by no doubt another major achievement for the Narendra Modi lead Gujrat government.West Bengal's People and government kept themselves away from yet another industrial evolution.They should learn a lesson from Gujarat.

At its launch the Nano was available in three trim levels:
The basic Tata Nano Std priced at 123,000 Rupees has no extras;
The deluxe Tata Nano CX at 151,000 Rupees has air conditioning;
The luxury Tata Nano LX at 172,000 Rupees has air conditioning, power windows and central locking
The Nano Europa, European version of the Tata Nano has all of the above plus a larger body, bigger 3-cylinder engine, anti-lock braking system (ABS) and meets European crash standards and emission norms.

The base model will have fixed seats, except for the driver's, which will be adjustable,[clarification needed] while the deluxe and luxury models will get air conditioning and body coloured bumpers.

The Tata Nano is a rear-engined, four-passenger city car built by Tata Motors, aimed primarily at the Indian market. It was first presented at the 9th annual Auto Expo on 10 January 2008, at Pragati Maidan in New Delhi, India. Tata Motors commercially launched Nano on March 23, 2009, with bookings from April 9 to April 25.The sales of the car will begin in July 2009, with a starting price of Rs 115,000 (rupees), cheaper than the Maruti 800, its main competitor and next cheapest Indian car priced at 184,641 Rupees. Tata had sought to produce the least expensive production car in the world aiming for a starting price of Rs.100,000 (approximately US$2,000 in March 2009)


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Tata Motors


Tata Motors Limited, formerly known as TELCO (TATA Engineering and Locomotive Company), is a multinational corporation headquartered in Mumbai, India. It is India's largest passenger automobile and commercial vehicle manufacturing company
Tata Motors was established in 1945, when the company began manufacturing locomotives. The company manufactured its first commercial vehicle in 1954 in a collaboration with Daimler-Benz (Mercedes-Benz)


History

Tata Motors is a part of the Tata and Sons Group, founded by Jamshedji Nussarwanji Tata and J. Baker. The company was established in 1945 as a locomotive manufacturing unit and later expanded its operations to commercial vehicle sector in 1954 after forming a joint venture with Daimler-Benz AG of Germany.

After years of dominating the commercial vehicle market in India, Tata Motors entered the passenger vehicle market in 1992 by launching the Tata Sierra, a multi utility vehicle. After the launch of three more vehicles, namely, Tata Estate (1992, a stationwagon design based on the earlier 'TataMobile' [1989] a light commercial vehicle which some people may still think of as Tata's first passenger car), Tata Sumo (LCV, 1994) and Tata Safari (1998, India's first sports utility vehicle); In 1998 Tata launched the Indica, the first fully indigenous passenger car of India. Though the car was initially panned by auto-analysts, the car's excellent fuel economy, powerful engine and aggressive marketing strategy made it one of the best selling cars in the history of the Indian automobile industry. A newer version of the car, named Indica V2, was a major improvement over the previous version and quickly became a mass-favorite.

Joint ventures


In 2005, sensing the huge opportunity in the fully built bus segment, Tata Motors acquired 21% stake in Hispano Carrocera SA , Aragonese bus manufacturing company and introduced its high-end inter-city buses in the country.

Tata Motors has also formed a 51:49 joint venture with Marcopolo S.A., a Brazil-based global leader in bus body building.

Tata Ace
Tata Ace, India's first indigenously developed sub-one ton mini-truck, was launched in May 2005. The mini-truck was a huge success in India with auto-analysts claiming that Ace had changed the dynamics of the light commercial vehicle (LCV) market in the country by creating a new market segment termed the small commercial vehicle (SCV) segment. Ace rapidly emerged as the first choice for transporters and single truck owners for city and rural transport.

2007

In 2007, Tata Motors generated revenues of Rs 31,884.69 crore.

In 2007, Tata Motors launched several concept models and future designs of existing models. It also formed joint ventures with various local companies in several countries to assemble Tata cars. Tata Motors launched a re-designed version of Tata Xenon TL during Motor Show Bologna which would be assembled in Thailand and Argentina. A pick-up variant of Tata Sumo was also launched under the program 'Global Pick-Up'. The company plans to launch the new pick-up model in India, Southeast Asia, Europe, South Africa, Turkey and Saudi Arabia. Tata Motors also unveiled newer model of Tata Indigo and Tata Elegante concept-car during the Geneva Auto Show

Tata Nano
Tata has developed a car, named Tata Nano, that is already out in the market(Launched on 23rd March, 2009). It is the least expensive production car in the world: the price is about Rs. 1,00,000 (USD $2,000).

Tata has faced controversy over developing the Nano. Some environmentalists are concerned that the launch of such a low-price car could lead to mass motorization in India with adverse effects on pollution and global warming. There was also strong opposition to the compulsory acquisition of land for the proposed car factory in Singur West Bengal. Taht led to set up the Nano factory in Sanand, Gujarat, because of the problems faced in West Bengal.
Now Nano is on for sale and creating wonders.

Passenger cars and utility vehicles

Tata Sierra
Tata Estate
Tata Sumo/Spacio
Tata Safari
Tata Indica
Tata Indigo
Tata Indigo Marina
Tata Winger
Tata Nano (3RD March 2009)
Tata Xenon XT

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